GEO for hotels & accommodation: Get recommended by ChatGPT

Travel is the category assistants took over fastest, and the reason is structural: the answer a traveller wants is a shortlist, and a shortlist is exactly what an assistant is good at producing. Three houses, each with a sentence of justification — location, price band, what is included. The guest opens a booking portal afterwards, if at all, to confirm a name that has already been chosen. A hotel that was not in the answer is not compared and rejected; it is simply not in the room where the decision happens.

How a guest actually asks

The questions are put in plain language and they carry filters. "Which hotels in Vienna are good for a business trip?" is one of them — the purpose does the filtering, and the assistant has to decide from somewhere whether your house fits it. "Which hotel near the cathedral has free parking?" is the other shape: a landmark and a hard amenity in nine words. Guests also ask for a family-friendly house in a named city, for the cheapest place with a pool, or simply whether a particular hotel is any good. None of that is answered from atmosphere. It is answered from fields: distance, room types, check-in times, what breakfast costs, whether parking exists. Where the field is missing, the house is left out of the comparison rather than losing it.

Why hotels are hit especially hard

No other industry has so much of its own description held by third parties. Booking platforms hold the availability and the price, metasearch sites hold the comparison, review portals hold the reputation, and destination sites hold the description of the neighbourhood. Those entries are structured, complete and uniform — the format a machine reads most easily, which is why assistants quote them so readily. The result is a hotel whose public identity is written mainly by the intermediaries it pays commission to, while its own website, the one page it fully controls, is the least machine-readable version of itself. When the portal profile is thin or out of date, the answer the guest receives is thin or out of date too, and nobody at the front desk ever finds out.

What AI Rank Suite measures

The visibility check begins with a measurement rather than with content. It asks the assistants 25 questions in their own voice — the way a traveller phrases them, for your city, your category and your typical purpose of stay — and scores each answer on a single point: is your house named? You get a score and the evidence behind it: which hotels appear instead, in what context, and which of your pages the answers were assembled from. It runs on your own API key, so you can repeat it after a website change, after a renovation, before a season, and compare the runs. It measures the answers as they are today; it is not a position that can be bought.

The ready-made hotel pack

The hotel pack carries the industry's real material and applies it in one click. It fills the entity's subject areas — accommodation, hospitality, local tourism, business travel — installs the prompt set for the visibility check, and sets up the FAQ block. The schema types it configures are:

• Hotel — the house itself, with location, category and amenities
• LodgingBusiness — the broader lodging identity, for anything that is not a classic hotel
• FAQPage — the practical questions asked before a booking
• Review — the ratings, on your own site rather than only on a portal

The FAQ block starts from the four questions guests really ask: "What time is check-in and check-out?", "Is breakfast included?", "Do you have parking?" and "Are pets allowed?" Those are unglamorous, and they are also the ones that decide bookings and fill assistant answers. Everything the pack writes is a starting point, not a verdict: you edit what does not fit, remove what you do not offer, and add what is specific to your house — the airport shuttle, the late check-out, the conference rooms, the season when the pool is closed.

Measure first, then decide

The free edition sets up in about a minute and needs no AI key: schema, the FAQ block, llms.txt and crawler control. That is enough to make your house readable to the assistants already answering travel questions today. Pro adds the AI features for $99 a year — the 25-question visibility check and the writer for the answer pages you do not have yet. Agency is $199 a year for unlimited sites, which is the sensible version for a group or a management company. We promise no place in any answer, and any provider who does should be treated with caution. What you get is the measurement, the structured facts underneath it, and a check you can run again next season and compare.